Art & Design Joe Fish 'Brandamages' Halloween To celebrate Halloween, Beirut-based indie agency, Joe Fish, went for an elaborate 'mise en scène'. It was the team's take...
Ads of the Week Aniston and Emirates, on a Different Plane When it comes to choosing an airline that offers ‘more of the same’, price constitutes a critical factor. However, it...
Ads of the Week Ad Review - the Good, the Bad and the Very Bad Month after month, ads sneak in - some on billboards others on social platforms, some on bridges and some get...
Ads of the Week “Touched with Plénitude” For the launch of Dom Pérignon's new prestige champagne P2, BETC Luxe designed and crafted a global marketing campaign highlighting...
Ads of the Week “Like my Addiction” or When You Become Famous for the Wrong Reasons On the first of August 2016, a young girl appeared on Instagram and began documenting her adventures with diverse and...
Ads of the Week The Reality of Life with MS Experienced by an Ad Woman Ogilvy Paris has created a powerful film about living with MS that features one of its very own employees --...
Events/Awards Two Winners from the Middle East at LIAF Two agencies from the Middle East managed to show their creative muscles at the first edition of Lisbon International Advertising...
Ads of the Week Lipton Pays Tribute to Lebanon’s Positive People With Lipton’s 2016 brief being all about the ultimate mood lifter, Beirut-based PIMO used the opportunity to build on this...
Ads of the Week What’s Hot and What’s Not Campaign Round-Up! Before we get into the "Back to School" advertising frenzy, we thought about presenting a quick round up of the...
Ads of the Week Lebanon's SMEs in the Spotlight With around 90% of its private sector comprising small to medium-sized businesses, Lebanon is a country that is truly defined...
Ads of the Week Wearing It With Pride In celebration of the 2nd Emirati Women’s Day on the 28th of August, Tathqeef, a training and continuing education medical...
Ads of the Week MEA’s New Safety Video Lifts up from the Ground The trend of the safety videos in form of lengthy promos has been instigated by Air New Zealand. Other airlines...
